Stella Burchard
for 80%20 footwear brand

• Holiday 2009 collection
Ready for all the hustle that comes with the season as well as cozy weekend getaways, 80%20 presents the Holiday 2009 collection. Designer Ce Ce Chin has again created a collection that is flattering and functional, including flats, wedges, and boots. Her signature hidden wedge remains fresh and cleverly concealed in rockabilly boot silhouettes. A feminine desert boot and prep school detailed wool boots also take advantage of the hidden wedge, this time on a crepe rubber sole. Chin spares no detail, adding tassels, buttons, hardware, and studs to give personality to each shoe. The entire collection calls you to wear it, run around, do what you need to, and look effortlessly chic while doing so.

• Spring 2010 pre-collection
For Spring 2010, 80%20 designer Ce Ce Chin envisions men's prep school inspired details, natural, breathable materials, liberty prints, art deco embellished jewelry on footwear, and a hardware focus. As the rising shoe brand’s Spring '10 collection is developed, tailored touches not only lend inspiration but are also incorporated in the finish and detailing. The tailored aesthetic influences the evolution from the brand's beginning in silk-screened sneakers as graphics and prints reenter the line, this time more subtly and with a feminine touch. Spring 2009 customer favorite "Molly," a canvas and leather open toe buckled shoe with 80%20's signature hidden wedge, will be revisited in a small floral print.

A departure and exciting step for the designer will be the launch of the Ce Ce Chin Collection. With perfume bottle heels and an attention to hardware, the Ce Ce Chin Collection addresses the growing up of the 80%20 girl and offers another tier for the fashion-forward shoe lover.

• Spring 2010 collection introduction
The 80%20 Spring/Summer 2010 Collection celebrates the colors of spring and the personalities it brings out. We pay homage to tea party garden florals, classic sexy, the emo-preppy, and easy style. With a collection ranging from primary colored waxy canvas flats to mesh leather wedges, you can outfit your feet for Sunday brunch, date night, and getting away from it all.

For the continuing fans and 80%20 newbies, don’t miss carryover classics and new favorites. The Molly sandal, with leather straps and a canvas concealed hidden wedge, is back in new colors, materials, and prints. Sadie, an oxford canvas tennie on a cork wedge, returns to once again be a spring hit, this time in seersucker or delicate floral prints. Or choose new pairs to slide into, like the Marlee jazz sneaker for browsing the flea market and the Jordan leather mesh wedge to grab attention from fellow partygoers.

No matter where you go or how you get there, this season of 80%20 brings you styles for living and loving.

• Fall 2009 collection
Both innovative and classic, New York based shoe line 80%20 introduces the Fall 2009 collection. Hearing a call for a shoe that is fashion forward yet truly wearable, designer Ce Ce Chin set out to create it.

In looking forward for her next collection, Chin found inspiration in the urban romance and creative vision prevalent in the early 1980s, particularly in New York City. Drawing upon images from movies “After Hours” and “The Warriors,” 80%20’s Fall 2009 styles evoke a sense of strength and femininity.

Chin evolves her signature hidden wedge with cut outs, buckles, and chains. A hint of modern day geisha appears in the form of wooden wedges. Chin also draws on classic references with bridle leather, buffalo check patterns, and neutral color palettes. The complete collection presents itself as the footwear for a modern city warrior, arming herself with creativity, functional style, and optimism for possibilities to come.